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Dead Kennedys Furious With Heineken Over Un-Authorized Use Of Music To Promote Beer
As recently reported by NME, The Guardian, AOL Spinner, NY Press,
and a host of other news agencies, Heineken was forced to remove an
advert which features a cover of the Dead Kennedys' 'Too Drunk To Fuck' because of complaints it would encourage binge drinking. Heineken
had used the song in a commercial tie-in to promote its beer in banner
advertisements broadcast via the popular music website Spotify.
Spotify
had been running a series of banner advertisements, which directed
users to a special "lounge style" playlist as part of a campaign for the
beer Kronenbourg 1664.
One
of the tracks used was the Dead Kennedys' 'Too Drunk To Fuck', which
attracted a number of complaints to the independent industry watchdog,
The Portman Group. The complaints were then investigated and were found
to be in breach of a rule which bans advertisers from "encouraging
irresponsible or immoderate drinking".
Dead
Kennedys emphatically deny that they ever gave Heineken permission to
use the song. The band's attorneys have contacted Heineken to address
the un-authorized use. Dead Kennedys have never authorized any company
to use this song or any of the band's songs to promote a consumer
product (let alone the consumption of alcohol) in this or any
advertisement
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